Capture Net Promoter survey results right into Microsoft CRM!
The concept of Net Promoter Score is simple… it is a research tool used to gauge customer satisfaction and loyalty. It asks the question, “What is the likelihood you would recommend our company to a friend or colleague?” In a survey sent to customers through CRM, the responses are based on a scale from 0-10 (10 being “extremely likely” and 0 being “extremely unlikely”). Customers who respond on the high end are considered “promoters”, and customers who respond on the low end are “detractors”. On a continuous basis, your company’s Net Promoter Score is determined by the ratio of promoters to detractors. Research has shown that a company’s rate of growth is directly correlated with the probability of endorsement from customers. This score provides useful insight that can help you increase your customer satisfaction, and this information is inserted directly into Microsoft CRM by utilizing our proven connector technology. With Net Promoter Score survey results, you can:
- Provide a consistent method of business performance
- Compare company scores by business unit or industry, sales rep or territory, branches or customer segments
- Evaluate customer satisfaction variations and trends over a certain period of time
- Use as a tool to motivate employees toward earning superior customer satisfaction
Give us a call today at 919-554-1919 or email us to discover how capturing Net Promoter survey results right into Microsoft CRM can benefit your business!
For more information on Net Promoter Score, click here to read the Harvard Business Review article entitled “The One Number You Need to Grow” by Frederick Reichheld.