Relevant Automation will be attending the Business Technology Association (BTA) Fall Colors Conference in Waynesville, NC on October 16-17, 2009.
Held at the Waynesville Inn Golf Resort & Spa in scenic Waynesville, N.C., the annual BTA Southeast "Fall Colors Conference" is designed for office technology dealership principals, managers and sales reps who are looking to further strengthen their dealerships.
To register for the BTA Southeast event, click here.
Schedule of Events:
Front-Runner Education Session
FIX: Cost Management for Service Workshop
Friday, October 16
Successful BTA dealers use their service departments to maintain profit margins as new sales margins decline. FIX, BTA's most popular service workshop, shows you how to compute your service cost basis and overhead rates. Workshop instructor Ronelle Ingram, BTA's immediate past president and vice president of technical service for Steven Enterprises Inc., Irvine, Calif., covers proven management and customer service programs to use in your company. This is a highly interactive, energetic classroom experience. Come prepared to learn in a fun, relaxed atmosphere.
FIX Attendees receive free Fall Colors Conference General Registration.
For more information on FIX, including registration fees, click here.
General Registration Program
Friday, October 16: The General Registration program will begin with three round-table discussions that will be held from 4:30 p.m until 6 p.m. The round-table topics: "Accounts Receivable," "Disaster Recovery" and "Leasing."
A welcoming reception will be held from 6:30 p.m. until 8:30 pm.
Saturday, October 17: A breakfast buffet will be held from 7 a.m. until 8 a.m., followed by three education sessions and time to visit with sponsors. See the sessions below for more information.
From 12:15 p.m. unil 6:30 p.m., attendees will have time to explore the Waynesville area and enjoy the fall colors, play a round of golf or just relax.
Cocktails will be served at the Inn at 6:30 p.m., followed by dinner.
General Registration sessions include:
Jeff Westerberg, Westerberg & Associates Consulting
Learn the foundational principles of win-win negotiations. Enhance your skills and strategies for developing mutually profitable agreements essential to building long-term relationships. Meet the challenges in today's tough economy with collaborative techniques, actions and plans that lead to win-win solutions. "Value Driven Negotiation" will give you the tools to help you achieve the results you desire.
Westerberg has more than 25 years of leadership experience with more than 15 years in the management consulting and training industries. Throughout his career, he has been involved in selecting, coaching, training, leading and motivating individuals, leaders and teams in the consumer products and services, pharmaceuticals, healthcare products, animal health, telecommunications, professional services, publishing, transportation, information and financial services industries to be their very best.
"The Most Important Sale You Can Ever Make: Your Next Employee"
Sally Brause, GreatAmerica Leasing Corp.
Many of us spend a lot of time thinking about our approach for selling products and services to customers, but may not spend as much focused effort "selling" our company to prospective employees. In this session, Brause will discuss why she believes developing a comprehensive recruiting and hiring plan pays dividends equal to or better than your best customer's.
Brause is the director of human resources consulting at GreatAmerica Leasing Corp. where she works with customers to hire and develop top-performing personnel. She works directly with business owners and other senior leaders to help them create an environment where employees can perform their best. Brause has been in the human resources field for more than 20 years, the last eight of which have been in the office equipment industry.
"Branding Your Dealership"
Jim Kahrs, Prosperity Plus Management Consulting Inc.
What does it take to drive business into your dealership? Having a great sales team is only part of the answer. In order to get the desired return on your investment in that great sales team, you need an effective promotion and marketing plan and prospects need to know who you are. In this session, Kahrs will show you why it is important to create and build a brand for your dealership and how to do it. He will cover the basic theory and then go into an exact strategy you can employ to make your dealership known and drive new sales.
Kahrs, founder of Prosperity Plus Management Consulting Inc., has been a leader in the office systems industry for more than 20 years. He has been recognized as a top sales producer, sales manager, operations manager, dealership executive and business consultant. Prior to founding Prosperity Plus, Kahrs' skills contributed to the success of Monroe Systems for Business, Savin Corp., Mita Copystar and Carr Business Systems.