Welcome to Relevant Automation...

Our mission is to help our clients to achieve outstanding success in their CRM initiative. 

We provide advice, planning, project management, technical support and training.   We can help you to build and maintain a customer database that will enhance productivity, improve responsiveness to customers and ultimately maximize selling effectiveness.

With our support your company will be able quickly launch a successful system, empower your staff to operate independently, and minimize the total cost of ownership.

Our services are offered on a project basis, ongoing support basis or an as needed, on-call basis.

Visit our products page to get information on the latest CRM products for small and medium sized businesses. 

Partial Client List:

Read about our success story at Duke University:

Fuqua School of Business Sees Results with CRM Solution dBusinessNews 9/27/02

There is only one area in your business where an improvement in productivity can have a direct impact on your bottom line. The purpose of Sales Automation is to improve the productivity of your sales force.

An automated system moves unnecessary tasks from the work day of your front line sales personnel. Some tasks are performed automatically by the computer while other activities are moved to less skilled labor. This leaves your salespeople to spend the saved time to solve the problems of your prospects and repeat customers. 

Many sales teams must work through an extended sales cycle to sell their products and services. They know that their prospects will buy from the source that they believe understands their needs and has the time to provide the level of service that they require.

Your relationship management system will help you to show your clients that you are the right solution for their needs. It will enable you to keep the interests, potential, decisions and promises that are important to each client available to all members of your team. 

Database marketing is the art of supplying your sales team with the relatively few prospects that are ready for the attention of your sales people right now. Often prospects with real potential to buy your products are just not ready at the time that you make your first contact. The average prospect requires several contacts before they will respond to let you know they are ready. When they are ready, they will appreciate your willingness to invest the resources to stay in touch. The result of good database marketing is a pipeline of good prospects and a sales team that spends their time effectively on the prospects that are ready.